Although copywriting isn’t new or a secret, many businesses don’t know the value a capable copywriter can add to their business — in many cases, they don’t even know what a copywriter is.
Copywriting is the art of getting words to do the work for you. Whether it’s compelling prospective customers to add your products to their cart, steering organic traffic to your website, or giving people critical insights into who you are and what you can do, many businesses still underestimate the power of the written word.
The right copywriter captures the essence of your business and brims your website with user-friendly content that puts your best foot forward, drives traffic and sales, and creates that aura of professionalism that makes waves in today’s competitive marketplace.
Some of the things brands and businesses can expect with effective copywriting are:
An improved user experience — Gone are the days of confusing site layouts and jargon-laden paragraphs. A professional copywriter knows where these points of confusion lie and works with you to eliminate them. They’ll draft copy that gives consumers all the information they need — without the fluff — and points them where you need them to go.
Increased traffic – A professional copywriter can help steer your content in the right direction — writing useful content that taps into organic traffic and opens the door to more potential leads.
More concise writing — There is such a thing as being too close to a topic — this can show in a business’s copy if left unchecked. An effective copywriter gets to know your business, gets your messaging and style out there, and eliminates any confusion or miscommunication that limits your potential.
Increased sales — If a business boasts a website that looks professional, is packed with helpful content, and entices people to buy, they’re going to sell. A professional copywriter helps businesses draft copy that sells, consolidate and streamline messy pages and gets customers from A to B with no hassle.
Improved messaging — Any brand worth its salt operates on a set of core values that need to shine through without affecting the clarity of the surrounding content. A capable copywriter strikes that perfect balance between writing for a purpose and projecting these values to the world.
If you’re looking for compelling, accurate copywriting that gives you an edge over your competition – or you’re looking to give your web page a much-needed refresh – get in touch and see how I can help transform your on-site copy today!
Sutton's Copywriting 